I think the thing he's missing out on is often time our passions for topics and interests arent easily monetized. Business is business and its always been, find out what sells, find out if others are spending money to advertise this market or niche, if it sells well and if it has been selling for a long time. Thats how I determine it anways. Selling online isnt any different really than off line, the principles are still the same , no?.
I use amazon best sellers, ebay buy it now and best sellers and clickbank to find out whats selling or what people are buying then check it in google to see if theres a long list of adwords advertisers for the niche I am looking at , then I do the keyword research before even thinking about launching a blog or website.
Just my .02$ results will vary though.
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