Now it is, if your niche is saturated though, it's not going to work out for you unless you have a good amount of cash to run tests and build you stats on the ads. Thats why true niche marketing is so important in this landscape. If you have some obscure niche, the clicks might be .05, and if you presell your visitors the ROI will be extremely high. Its all about time, and PPC in a small niche will start to work immediately.
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