[Linda Buquet]

Well lots of dating sites for instance offer while label and Market Health (Joe Bucks does too.) Basically they give you a pre-built site, often with a choice of templates you can customize a little. The concern of course is duplicate content penalties if you are doing natural search and if there are a ton of the same cookie cutter sites out there.

One of the more common examples of white label these days is private while label offers with CPA networks. If you run an offer and do some good volume you can ask for a white label deal and some networks will give you the entire landing page or site.

This can work for a couple reasons. A) most of the time these affiliates are doing PPC, so duplicate content isn't a concern B) it helps get around Google's rule of one domain per offer. You don't need compete try to do direct linking, because the offers on your own domains and you don't need to take time to build and test a landing page because the merchant gives you one that is hopefully already tested.