HI Ging,
You can get low cost PPC ads, just depends on the key phrases you pick.
Cell phones - may cost 4.50 per click, but specific model name "panasonic model xyz with silver case" may only be 30 cents a click. So you need to do lots of KW research. You can pay for a lot of low cost KWs and get fewer but more targeted clicks because people are looking for that exact phone.
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