I understand where you are at and would probably feel the same way in your shoes. I'd like to think there is a middle ground that's equitable - but I would also like to think everyone is honest and fair and that's not always the case.
Merchants do need to know the site you are promoting them on and the promotion methods (email, PPC etc.) in general not in detail because it is their brand. Unless there is a problem or suspicion I think that may be the main things they should know.
Because there is no much affiliate fraud and so many bad affiliates merchants sometimes feel the need to ask for more info because maybe they've had a rash of affiliates using fraud CC or parasite adware, so when they see a jump in traffic and sales they get suspicious and need to investigate.
So I think there's a fine line, not sure I know the best answer.
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Linda Buquet :: Affiliate Recruiting, Promotion & PR
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