longroad is right but is referring to changing a banner or text link destination to a certain page.
What I think esjaym is asking about is "product links" where the merchant has maybe 1000 direct links to different products but even though he knows the merchant sells ABC brand green widgets, when he searches for X brand or green widgets he can't get the product he needs to show up.
Although I don't know the exact answer a couple things come to mind. Some merchants just have horrible feeds that aren't well categorized but still I would think if you search for the exact product as it's listed on the merchant site it SHOULD come up. Possibly that merchant only has certain product categories uploaded to CJ and that product isn't in there.
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