Very well said shane... I would also like to add that people are very fast they dont even stop for 5 secs on a page... so thats the time in which you have to make a mark on them... when you succeed then you succeed.
And about the question how would you get trafiic... well there's really very good ways... the most important being the organic search engine rankings...
Telling a few important aspects of SEO let me twll you that the majority of traffic comes from the BIG G (google.com) thats what I like to say them... If you rank good there then it's sure that you would certainly get huge amount of traffic.. so now the question arises how to rank well there.. well its pretty much simple... as it may seem hard as you start...
There are few concepts... the important thing is that you write your own copy for your site... let it be very simple..it doesn't matter. But write...
Then comes the most important factor is link building just build you link with quality websites.. by quality i mean those have good content... and preferably related to your market... and with your primary keyword as your anchor text...
The anchor text is like this:
your primary keyword
see your primary keyword in betw. the href tags that is called anchor text...
Hope this provides a good start to you...
Take care
Manish