Affiliates are an extension of merchant and respect should be given (sometimes affiliates are not treated as an extension). It is great if you can tell an AM how you are marketing as they can help you out with providing you with extra tools you require to achieve more.
In regards to your comments
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they may say to a better affiliate, "hey, xyz affiliate is bringing in a boatload of sales with these keywords, here you go, here is what they are doing, I know you can do it better, so bring us more commission
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Myself personally would not do that as I want the affiliates to reach many different places as possible.