[Mushroom]

"Mushroom, I work on the merchant side of affiliate marketing."

Thanks for your answer, and I have a question for you.. accross the big pond do you pay based on click throughs, impressions, or pay on action only?

It seems to me it would be difficult to recognize false traffic, like clicks or impressions. As tough as it is the publisher still gets the short end of the stick if they are not compensated for the ad views. I am speaking of like a printed publication that runs a ad for a merchant.

My thought, and it is only my thought, publishers like myself need to charge based on space alone, not impressions, not clicks, not action, but ad size just like the printed publication.

Now I hope you understand this is a question I have asked local merchants here in the US, and on the most part they agree. The reason I am given they don't is they don't have to thanks to affiliate networks that give them tonnes of exposure for just about nothing compared to print. I would agree, for them, it is the right decision.

I look forward to swapping stories, and experiences.

Cheers