Look at the bright side, they dont' "optimize" it for your benefit. They always optimize it for their pockets. I had one done years ago and the suggestions were ridiculous. Instead of phrase and exact matching several competitive keywords, they insisted I "just use broad match because you'll get more traffic".
Uh huh.
I'll get more traffic, but I'll pay 4x as much and not make any profit from it. I think you're better off not getting any optimization done. I don't think they have your best interests at heart, plus looking at the response you got, I think you had a scared employee who had no clue about your market. Instead of admitting that they took a weaker route out.
|