Here is how I promote a couple of our sites purely for traffic concerns (as some have no SEO value):
Free methods:
Submission to SE's and directories
Article marketing
Email campaign (opt-in)
Classified ad posting
Forums, blogs and board postings
Social Bookmarking
Etc. etc.
Premium ways: (Should require a budget)
Pay-Per-Click (PPC)
Targeted Paid Link backs
Professional SEO services
Ad spaces
Offline campaigns
Etc. etc.
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