In Affiliate Marketing is the rule, that the Affiliate who's Link was clicked the last before the action is the one that get's the commission, because all previous Affiliate Cookies are overwritten by that click.
This is simply defined like that. An Agreement so to speak everybody, especially the Affiliates Agree to.
The Affiliate that gets the commission can thank all other Affiliates and the Merchant for the help to make the sale happen. It is rarely the case, that the one Affiliate can be credited to 100% for the sale. To make somebody buy is not that easy and a lot of factors play a role in the process.
However, when it comes to BHO's / ParasiteWare which jumps into the process at the end (almost) with the lowest probability to have contributed anything to the sale, then do pretty much all Affiliates and most Merchants disagree with the rule: last Affiliate Click/Cookie gets the commission. You don't have to be an Marketing Export to know that what the "Parasites" do is wrong. Common Sense is enough to figure that out.
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Carsten Cumbrowski
Internet Marketer, Entrepreneur and Internet Marketing Strategy Consultant
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