Hi John
I totally agree these programs are often overlooked
- I was guilty in the past myself.
Recurring payments are key to growing your ROI otherwise with one-off payment your just left with little opportunity for growth.
Its important to add that the most successfull recurring programs are the ones that offer subscriptions (usually monthly) to customers.
These commissions will then naturally repeat the following month/s unless the customer of course chooses to cancel.
I heard many people refer to programs which only have long 'cookie' periods as recurring programs.
The difference is these are not as profitable as you are relying on the customers to come back and buy again.
The beauty of the subcription method is you need only 1 sale to produce multiple commissions.
Of course naturally you ROI also grows month on month
The down side is like you said not many mechants offer this type of program.
Would be interested to know if anyone can find any more that do.
Best wishes
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