There are large numbers of "affiliates" that would seek to place fraudulent leads and/or sales on merchants sites. They are preying on the companies that don't screen their sales/leads well. You have to have a very vigilant fraud detection process in place to make sure you don't end up paying out affiliate on bogus sales. This can be acheived by assigning a customer service rep to phone verifying all you sales and leads as they come into the website.
|