[Mushroom]

I appreciate your input concerning Ad Sense programs compared to Affiliate networks.

I strongly agree with your comment:

"I can tell you that the affiliate program had the best ROI by a country mile."

Agree that for the Merchant the ROI is hugh, for the Publisher I find them a traffic drain. There is acceptions, one of my Merchants represents more revenue than all the others combined. The key is relevance, and my sites are not so good for say department stores, jewlery.. the affiliate programs are great for fiind that information about my traffic. Some trouble me because the click through volume seems good,. but no conversions.

As a result I have very little Affiliate links, and by keeping Merchants off my sites increases the areas where I do make money. Formula, look to the volume leaving your site(s) compared to the revenue recieved. Traffic is hard enough to get/keep so sending it off is not a good business decision for the Publishers.

I like this thread for the value of the input, and yours is greatly appreciated.

Best Regards