Quote:
Originally Posted by Mushroom
Some trouble me because the click through volume seems good,. but no conversions.
As a result I have very little Affiliate links, and by keeping Merchants off my sites increases the areas where I do make money. Formula, look to the volume leaving your site(s) compared to the revenue recieved. Traffic is hard enough to get/keep so sending it off is not a good business decision for the Publishers.
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But there is more than one variable in this situation and to blame it on "affiliate marketing" is a very broad brush stroke.
1) Where is your own traffic coming from? Is it targetted or general? Targetted traffic will always do well on an affiliate program whereas general web traffic won't. Building a site around an offer/s will work better than finding an offer for existing sites (most of the time).
2) Is the program you are promoting a good one? How does their conversion rate compare to other similar merchants? Do users have an incentive to buy? Is the merchant's sales copy ok? Are there any benefits like free shipping etc?
3)How are you sending the traffic away? Are you deep linking to a specific product or just throwing traffic at the merchant's front page and expecting them to find their own way to the product? Are you tricking them into clicking? Are you offering benefits? Are you preselling?
I am not saying it's simple, but the rewards are there if you do the work.
In the end, I became an affiliate because I saw how much money mine were making when I was managing them.
That, and it beats the hell out of going to the office each day!
