Lots of good points are being made here. It is definitely important to get potential affiliates on the phone before approving them to your program. We do a pre-screening before an initial call is even made. This helps to weed out fraudulent applications before we waste our time on a call. Another good point being made is to attack fraud head on. If a merchant is concerned with fraudulent traffic, we have a responsibility to investigate the accused affiliate and if a problem does exist, nip in the bud. Fraud is something we take seriously as should every affiliate program. Most do a good job and some could do better.
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