This is how it works:
Prior to putting the opt in on your site, you set up a series of emails with an autoresponder (you can get a free one at freeautobot.com). You choose how many days apart you want each email to be delivered.
Once a visitor opts in, they will begin to get your series of emails.
Within the emails, you will offer free advice and also talk about products. You will include your affiliate link to the product that you have talked about.
Sometimes you will make a sale, sometimes you won't, but it's all on autopilot so it runs itself. The trick is to build the biggest list you can because sales is really a numbers game.
Hope this answered your question.
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