A new affiliate marketing association is in it's formative phase. I've been in contact with the group that is spearheading this effort and will attempt in this thread to keep everyone informed as things progress.
1st up - You can hear all about the initial launch phase and ideas about what the assoc plans to cover, who's involved so far and more on Linda Woods podcast below.
The special guest on Thursday's
Affiliate Marketing Insider radio show will be Rebecca Madigan. Rebecca was formerly director of product management at CJ and was recently hired by Anik Singal of Affiliate Classroom to do discovery and research on forming an affiliate marketing association.
Host Linda Woods and Rebecca will be discussing the need for an industry association, what's being done, what it could look like, what timeframe is being discussed, what issues it might cover, who is involved so far and how you can get more involved.
This is a much needed organization which has been discussed numerous times in the past, but never got off the ground. The need for an association has been getting a lot more interest recently among industry leaders, especially in light of the NY tax controversy. Although it would take too long to form an association to impact the June 1 New York tax issue, this situation clearly shows why we should have organized one long ago and it could help with other tax or legislative issues that affect our industry, down the road.
ADDED: If you missed the show here is a link to the podcast so you can listen anytime.
Forming a Performance Marketing Alliance
Affiliate Marketing Insider is broadcast at Noon Pacific (3 PM Eastern) every Thursday on
WebmasterRadio.fm. Listen to some of the past shows in the archives
here.