HI Randal,
Good point - but I see blogs as the background programming for easy updates. I would not design it to look like a blog if I was designing and affiliate site for consumers.
See this page with the MSN RSS feed I pulled:
http://affiliate-blogs.5staraffiliat...igital-cameras
If I were designing this to actually sell I would have a nice KW intro paragraph and no RSS feed buttons and no mention of the word "blog". It would look like a regular site to consumers, but designed on WordPress - the code is clean and it gets high ranking and is spidered more frequently due to the fact that it's dynamically updated with fresh content that's all spiderable. Make more sense now?