Hi Randal
Thanks for the questions :
The coupon data format is selected when the file is created and can be any one of
XML
CSV
Pipe Delimited
Tab Delimited
You can create multiple files of multiple types so if you needed to feed 3 different sites different data with different formats you can do that
The RSS system, my recommendation here is to post the XML feed link direct to your site, or through something like FeedBurner, as it is precoded with your tracking links it means consumers can subscribe to it and get the latest coupons
Cheers
Chris
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