Hi mwong,
In my opinion, there's nothing wrong with hype, as long as it can be verified and backed up with results or proof. And you are right, most of the times it is the hype that gets people to click or visit your offers. The big difference is if you back up all the hype and show your new members how they can actually succeed.
You must take them by the hand and lead them, prove to them that what you said can and will work. If you don't do this then the next big hype they run across will get them on that band wagon and they will forget all about what yours was about.
It seems to be a cycle that new affiliates go through until they realize they must decide to settle on one or at least a few programs to promote until they are successful.
I still beleive that if people will get involved with things they are really passionate about, they will stick with it and make it work at all costs. And honesty is always the best policy.
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