Agree totally with Linda and like Linda I don't have a squidoo lens either [seems like a bit of tautology there but i can't figure out where]
I suppose Squidoo would be useful for generating backlinks to your site
With regards to making sales off your lens ie conversions, I get the impression that conversions are not great
I also am a little selfish about where I put my content
I really think your best content should be put on your own sites, not on someone else's site [And in all reality, squidoo is someone else's site]
You may argue that sharing information in forums is putting your content on someone else's site, but that is totally different. We share information in forums to help one another and learn from each other.
I think the way to go is build your own site, put your great and unique content on your site in a search engine optimized fashion, add an opt in list and drive traffic to it
For me this is a model that has worked time and time again.
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