Hmmm to build or not to build?
I will tell you that I am an active Squid user, and everything Linda said was right. Squidoo has its uses, but like Niche said I
would not put my best content on Squidoo, AND I would
NEVER pay anyone a dime to build my lens, god there is so much more you can do with the $129!
Squidoo is good for a backlink but in reality much better for promoting certain affil prods independent of having an actual site, it all depends on the product, Affil Marktng tools are VERY hot!
Squids rank with google, get yanked and then comeback, (same old google dance). If you regularly update and have lots of good content then it will remain in serps.
If you are going to build a lens here are some important tips:
1. Join ALL applicable groups
2. Network and Lensroll with relevant lenses/lensmasters
3. Use KW in the url and Title
4. Add lenses to
http://www.squoogle.com-directory
5. Use your KW in headers and sub headers and at least 2-5% density throughout.
6. Make lenses full of content and images, have at least 6 text modules and 3 image modules.
7. Use CSS/HTML tricks to spice up the lens, here are some easy guides with codes:
My Favourite CSS Tricks for Lenses
Basic HTML for Squidoo
Advanced HTML for Squidoo