Great post. It brings up some of the issues that you face when recruiting affiliates.
We have had success recruiting by email. For us the combination of being personal and not too formal is working well. You need to provide the potential affiliate with information but you don't want to bombard them with statistics. Your first approach should be more of a soft sale to see if they're even interested. After initial contact has been made focus on building a relationship. Again, this is what has worked for us, of course many factors come into play and what works for us may not work for you.
Good luck to all.
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