Just remember when designing your "web 2.0 look" that this is not what it's about really, at all. Web 2.0 is not graphics, it's not about using the same marketing strategies and same way of connecting as before.
You can't just take all the traditional marketing and advertising stand bys, that yes still have a place in the picture but not in social media, and plug them into social media type sites and expect anything good at all.
Don't focus on a "look" or a "best bookmarking site" "best social networking site" or anything like that. Figure out where you feel you belong and can be part of the conversation. Don't burst in and start acting like a common street peddler, please!!!
It's gotten so mis-understood and there are so many bull "tips" about web 2.0 marketing it's horrible. Be YOURSELF. ADD VALUE. SOCIALIZE!!!!!
It's NOT a sales platform. But, act right and watch that mysterious "attraction marketing" start working for you. Promise.
Respect the community that's happening all around, don't use it for self-serving purposes. It's a really cool thing.
Sheree
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