On a quick note Overture became Yahoo which because Yahoo! Search. They are one in the same.
There are a ton of fantastic third tier engines to which work very well in various niches.
WholesaleGopher
Dice
Ask
Kanoodle
and there are other ones which could be a hit or miss like Miva.
jv17 - You can earn a ton of money with PPC, but you can also drain your bank account and fast so be very cautious and learn as much as you can before moving forward with it.
Also do not forget about the second tier with directories who have search like:
Business.com
Superpages.com
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