answers
Do you have a good internal link structure on your site?
Internal Link Building is when you link back to your own home page within your site’s content with the keywords you are targeting and want to rank for in the anchor text on EACH page of your site.
Deep Link - Internal Link Building is the same concept except you link back to sub pages on your website (deep pages) with respective keywords as the anchor text.
By the way, this works best when the links are within content, not links just added to a page, this way they are natural and look better. One exception to this rule is the footer link with your best home page keyword in the anchor, this should be a standard practice.
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