long tail niche is the way to go..
I agree with all the answers and Linda really nail it and provide valueable tips on penetrating these huge lucrative yet competitive niche.
Yes, i think it will work if niche is chosen based on specific illness... though building a solid list of testimonials would definitely help out.
Apart from that if there is any endorsement from medical expert will be even better...
Eg. of long tail niche is "dieting for working mother" rather than just "dieting" niche.
Regards,
Kian
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