I agree with 100% Linda. Nothing sucked as an affiliate more then a non-performing program.
Rather then just being concerned with how affiliates feel if you're an advertiser really consider your reputation in the eyes of affiliates. Certain sites & brands out there affiliates know work well. Guess what they talk and they also talk about the offers that don't. As an advertiser I think you really have one shot with most affiliates. Stop and imagine this for a second. You roll out your offer on an affiliate network and then the affiliate manager talks a couple of their larger pubs to test your offer out. They do your conversion ratio is awful and they bail never to touch your offer again. They also tell their closest 10 big AMarketing friends the offer doesn't convert either. ....
Make sure you test and run your offer to begin with in email and ppc at the very least. Make sure it converts before you put it out in the wild.
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