The amount of time I spend on 2.0 is directly related to what I am marketing. Some get zero and some get an abundance of time.
Some things work well on 2.0 and others with search. Just a matter of matching what you are marketing to the right medium.
If I were to market a travel site, I would use 2.0 and search, news/politics would be strictly 2.0. But the local plumbing site would be strictly search, because I am sure the traffic on 2.0 sites would not amount to much within that subject.
Just a matter of targeting your subject and then matching it to the right demographic.
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