Remember that a lot of afifliates will not promote programs that aren't on a network. We know that the networks will pay (at least the ones we have experience with) - we know nothing about a new program.
If you want to take that track then you are going to need a very attractive program and to keep your nose very clean.
You are also going to need to put a lot of work into recruiting new affiliates (networks have mailing lists for this - you probably don't).
Just a few things to think about.
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