The Industry has been buzzing about the new Affiliate 'Black Book' that's filled with insider affiliate network stats and promises to reveal other controversial and private industry info. The book was released at AdTech and has created a buzz, although not all the buzz is good buzz since many of the stats seem to be wrong. CJ has 66,930 advertisers? Come-on, anyone in the biz knows that can't be right.
However, the little
Black Book is still an interesting read and there is a
free peek right now. After that the price goes to $350, then $500 for a one year subscription. And no Dorothy, this affiliate marketing expose, does not have an affiliate program because they don't even have online ordering capability yet, you have to snail mail a check. ;-)
1st Jeff Molander emailed me about the blog he wrote at ThoughtShapers.com:
Affiliate Network Stats Revealed: Project Black Book. Later I saw that Shawn blogged about it:
Behind the Affiliate Network Curtain. Then I read what Todd Crawford, one of the newest bloggers over at Revenews had to say about it -
Project Black Book - soft launches - publishes interesting data. Last but not least Jeff Doak from Kowabunga, really tears into the data, also over at Revenews.
Project Black Book Has a Black Eye.
Since I've been getting settled in my new digs this week I was a little late pulling the trigger on this story, but above you have a comprehensive roundup - including lots of comments from affiliates - about this little Black Book and what it reveals.