"It's only fraud if the merchant doesn't allow it."
That's not so far from "but the merchant doesn't explicity disallow it"
Should we as an industry really be encouraging this even if the merchant "allows it"? Is it a cool thing for us to be associated with?
Affiliate marketing is on a slippery slope.
If we cannot get our act together soon, we are going to be regulated out of existence by people who haven't really got their heads around the technology or issues.
And it will be our own fault.
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