Hello Ash,
I clicked on your site and it's a "good one". The only negative aspect in my opinion is, you come straight to the point when clicking your link.
Pre-sell is the way to go before you can start to make money (from Ken Evoy) and I think he is right. I would give your first page a little bit of a personell touch to give your visitors the feeling, here is something special going on and get them interested to click onto your next page. COMPETITION IS BIG OUT THERE, so make it special.
Best regards,
Udo
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