[Linda Buquet]

Yes Adwords can be expensive and risky. Especially if you pick the wrong merchant the offer does not convert OR you pick the wrong keywords and get info seekers instead of people in the buying stage.

6 cents is really low these days. You could maybe get close to that on some really long tail terms but you'd have to have a boat load of them to make any money. Some of the super affiliate have tools that help them generate thousands of keyword combos with city, state, zip variables.

But 50 cents and up is more like it for most decent phrases.

I would DEF start off with free traffic as you learn the ropes. You can decided to do PPC after you learn enough to go there. But don't go there unless you know the merchant converts and you've done some in-depth studying about how to do PPC. We have some free guides in our PPC forum.

Hope this helps and best of luck!