Quote:
Originally Posted by chelle
. but maybe I need more and/or better converting programs. I noticed one of my programs had 22,000 pageviews and only 5 clicks - time to get rid of that one I think!
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Better converting programs won't help if the problem is you are not getting the clickthrough.
Largely everything that happens on your site including getting the clickthrough to the merchant is up to you. (Things you control like key word selection, targeting, ad placement can all have an impact one way or the other)
After they click to the merchant then the click to sale conversion rests mainly with the merchant because you can't control anything once they are on the merchant site. (Although if you do a good job at targeting and pre-selling BEFORE they get to the merchant, it can have a positive impact on conversions.)
So if YOU aren't getting the clicks does not mean the merchant is bad. If you haven't gotten them to click through then conversion isn't the problem. Plus getting more traffic won't help much if they aren't clicking through.
Could be your keywords, your targeting or ad placement or the type of ads you decide to display. It's like a puzzle and all the pieces need to fit. Some niches too are just not good sales niches. For instance entertainment sites are notoriously hard to monetize because while you can get lots of traffic to them, they are coming for fun not to buy stuff.
What it takes more than anything in the beginning is trial and error. I feel pretty certain though that if and when you ask for a review and we can see the niche and what you are doing we may be able to help a little more.