I've read this book cover to cover as such and found it extremely helpful. I've seen so many comments around different forums saying the information is too basic and nobody is going to get anything from it however I strongly disagree.
Google are hardly going to put their algorithm in the book are they, it amazes me that some people expect them too. The fact they have come out and offered advice to beginners is great, it gives people a place to start from a certified source.
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