Yes it can be very effective. You def need to test test test. Take your time to optimize and focus on long-tail keywords and phrases. Depending on the category you will typically find high CPC's. A good strategy is to take the info you optimize from Adwords and then use them to buy traffic off the Google content network.
Have you tried targeting on any of the social networks?
Quote:
Originally Posted by kenpachi
Thanks Linda, I think I'm going to take that advice and test out the niche with a blog, and if successful, get some material on conducting an adwords campaign.
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