Yes, .6 is definitely low for 2008. But, you can get there with unrelated keywords in a content campaign. There are tons of keywords that are not being used for a content campaign. They're not targeted to what you're promoting, but you can still get over 1 million impressions a day by using them. How many clicks do you think you can get with 1 million impressions.
Keywords for example - MySpace or Facebook
MySpace is averaging .15/click for me
Facebook about .30/click
These two adgroups alone give me around 1 million impressions a day. I'm sure you can think of a lot more keywords that have a lot of traffic. I currently have 34 adgoups at less than .15/click. 4 groups less than .10/click
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