I recently launched a new Adwords campaign for a Squidoo page I made. I had a couple of bucks left in my account and thought what the heck, lets see if this works any better.
Here are my Keyword stats that I went by:
- I am targeting 4 long-tail keyword phrases - both the phrase and exact match search types (not broad match), all my analysis is done with Google's Adword tool and search engine.
Avg Monthly Search Vol
key phrase 1: 590
key phrase 2: 590
key phrase 3: 91
key phrase 4: 320
allintitle: "[key phrase]"
key phrase 1: 16
key phrase 2: 17
key phrase 3: 4
key phrase 4: 52
KEI
key phrase 1: 36.88
key phrase 2: 34.17
key phrase 3: 22.75
key phrase 4: 6.15
CPC
key phrase 1: $0.08
key phrase 2: $0.08
key phrase 3: $0.08
key phrase 4: $0.08
- My budget is $5.00 a day
- I have $8.00 left in my account
- I am targeting Canada for some reason
- I opted out of the content network, so these will not be displayed in Adsense ads
Results:
After the first day Google wanted me to raise my bid to $0.10 on most of my keywords. I have been running this campaign for about a week and have had a total of 2 impressions.
What I don't get is why the impressions are so low. Based on my calculations of dividing the monthly search volume by 30 for each key phrase I should get about 50 impressions a day. When I typed those keywords into Google there are usually no adword ads present,so no competition. The most I have seen for one of my phrases was three ads, and when I refreshed the page it went down to one.
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