Linda,
This will pull your quality score down for that particular campaign, only. So, you have to make a separate Content Only campaign, so it won't affect any other campaigns. Your quality score is irrelevant when you're still getting clicks on your ads. That's Googles primary concern.
You can bid on the keywords, you just can't put trademarks in your ads.
The reason this works so well and for so cheap, is because it goes against what all the gurus teach in their books, since it is unrelated and will pull your quality score down, for that particular campaign. Therefore, most people are thinking like you and don't wan't to use this strategy, or perhaps haven't even thought of it.
Any way you cut it, I will be happy to continue to use this strategy. You can't even imagine the ROI with this campaign.
By the way, I'm not so sure that this strategy isn't for newbies. Having to worry about quality score actually makes things more complicated. This strategy eliminates that problem.
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