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Old 12-02-2008, 02:56 AM
DavidJohnson DavidJohnson is offline
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Join Date: Dec 2008
Location: USA
Posts: 9
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Main difference...You can pay SE for your ad spot (PPC), but you can't pay SE for your organic SERP position (SEO).

However, SEO and PPC both come with monetary costs - PPC cost is just much easier to quantify due to its nature.
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