The problem with the poll as it is laid out is that 1 & 2 are not mutually exclusive of 3 & 4. There are legitimate and illegitimate ways of promoting a site via answers 3 & 4.
Viral marketing (assuming we aren't talking about virus infections) can be a very legitimate form of marketing, but also very hard to pull off. Viral marketing requires a good network of friends, aquaintances and loyal users of your site. Viral marketing means that other people are spreading the word about your site. It can be a very powerful tool.
I'm always trying to find ways of sparking viral marketing and getting people to spread the word about my site via word of mouth.
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