I'm the same way as the article. I just signed on over there after reading a free my space video tutorial at
http://www.freetrafficguru.com/vip/?thanks=2752.
I'm amazed at the insane number of features that are there and the ability to do the multi media. I was turned off of it for a long time due to the high amount of crappy profiles, but if you dig, you can find some good ones.
I've only been there a couple days, so if you are there, drop me a line. I need to build that friends list.
I posted a video on there about using free quote of the day services as a traffic generation tool. Everybody is going crazy about this one!