[cscarpero]

I would never put all my bets into one program.

Here is a better illustration:

Say you were talking about dogs...

You make a website or blog for golden retrievers, one for pit bulls, one for german shepards etc. You link them together.

Then you get them to sign up for your dog lovers news newsletter.

Then you can sell them leashes, dog food, the dog training book, etc etc.

Does that make sense.

BTW, marketers don't all agree on this topic. That's just my opinion on it.