Your Title Tag should be a representation of your core keywords of the most important services and offerings. Make sure that your keywords stand out in the title of your index page before anything else. If you are promoting several products and services always remember to utilize the title tag on each individual URL for its specific keywords and keyword phrases.
You can brand your company's name through keyword density in the Title tag as well. By including your company name you can establish popularity for branding your company for specific products and services that you offer. With popularity the name of your company can become a regular search term within the search engines.
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