[Linda Buquet]

Hi Ann,

There are actually several things at play I think.

1) 90/10 rule. Even in good established programs only about 10% of affiliates are active. 90% join and don't even put up a banner.

2) B2B programs are EXTREMELY tough to launch/run/grow since most affiliates have B2C sites.

3) HOLIDAYS Trying to launch any program 4th quarter is almost impossible. Affiliates start their Holiday promotions in Sept and are totally focused on B2C holiday sales the entire 4th Q. Even if you had a hot B2C product that could be a good Christmas seller it would be hard to get any traction because affiliates were busy promoting products from merchants they already know, trust and are getting checks from.

4) Recruiting is hard in general and it takes much longer to build momentum than people realize. You had the B2B plus the holiday launch disadvantage, so it will be even slower to start.

I offer free consultations by phone 1-3 most days. If you want to set up an appointment, just email me at linda AT 5staraffiliateprograms DOT com