I do have another question though, even given the points that Linda listed above that likely affected the outcome of the momentum of the aff program I manage, my collegues and I have been having a debate on the account information requirement, specifically the payout.
Currently, we require banking info for direct depositing as well as a w9 requirement. The only option is to be paid out by direct depositing.
Given Linda's 90/10 rule, the program I manage has a whopping 3% active affiliates.
At the very least, with all the points against a B2B affiliate program, would requiring less info from affiliates help boost activity?
I'm just affraid that being less stringent will open us up to fraudsters and the like.
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