Agreed, most of the conversations i have with other local small business owners is this is a good time to be advertising. Just like its a great time to travel because a lot of things have become cheaper like gas prices, travel lodging and specials to certian parks/landmarks. The best time to advertise what you have is now, specially if your a small business in a certian niche market.
I also agree free advertising is a great way to get your name out there also a good way to is find a paid advertising you can control, with putting in a balanced amount of cash and keeping track but also earning incentives. This is what i do with a few of the affiliated programs i am with. In hard times such as this it takes a lot of patience and attention to keep yourself afloat without tanking your advertising budget and bringing in more sales.
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